5 reasons to visit the new IMS in SP

From the first exhibits that mark the inauguration of the space to the building itself, the highlights of the cultural center

After the Japan House, inaugurated last May in Paulista, São Paulo’s most famous avenue celebrates another important opening, reinforcing its status as a new cultural center: the new headquarters of Instituto Moreira Salles officially opened on Wednesday (20 of September) after three years of construction in the block between Bela Cintra Street and Consolação Avenue. With three exhibition halls, library, bookstore, café, restaurant and living space with an incredible view of the city, the place deserves the visit. Below, check out five reasons to book your ticket now.

The building itself – the brazilian Pompidou

Standing in the area where a small parking lot operated, the project was a challenge for the architects Vinícius Andrade and Marcelo Morettin. With the constraints of the relatively narrow terrain, the architects were forced to verticalize the property, built from sustainable concepts. One of the solutions was, for example, to transpose to the fourth floor the entrance and conviviality area of the cultural center, the so-called IMS Square, accessible directly from the ground floor by escalators. To assure the idea of dimension, each of the seven floors has double-height ceilings and the glass façade guarantees views of the boulevard and the city – the same premise of the Center Pompidou, in Paris.

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The Americans

Among the five opening exhibitions, all around photography – IMS has a precious collection of more than 2 million images -, “The Americans” by Robert Frank, deserves attention. It is the first time that the famous series of one of the most influential names in the history of photography is exposed in Brazil. In time: the show also brings “The Books and the Movies” project developed by Frank in partnership with the publisher Gerhard Steidl.

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The installation “The Clock”

The 24-hour Christian Marclay video installation is comprised of thousands of movie and television scenes that refer to two dozen hours each day. The work of the Swiss-American artist received the Golden Lion at the 54th Venice Biennale in 2011. MIS has organized nine complete exhibitions, always from Saturdays to Sundays, so that the public can fully check, if desired, the whole 24 hours of video – on these days the Institute will be open exceptionally during the night.

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Photographic memory

In addition to the exhibition and catering spaces, the IMS also has a library dedicated exclusively to photography. Located on the first floor, the space has the capacity to house 30 thousand titles and will receive a Saturday a month a round table about the theme.

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Black Widow

One of the greatest kinetic sculptures of Alexander Calder, the Black Widow, donated by himself to the Institute of Architects of Brazil, will be permanently exposed inside the IMS.

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